Inspire With Remarkable Content & Storytelling
Marketing consulting
Want to win over customers? Offer them remarkable content.
How brands tell their story makes all the difference. In my 20+ years helping brands engage customers, I’ve seen first hand that winning customer hearts isn’t just about cost. It’s about sharing value and earning trust. And one of the best ways to achieve both is by providing remarkable content.
Think about it. When I say Apple, a plethora of deliciously user-friendly shapes, apps, devices, slogans, and streaming content springs to mind. These remarkable experiences generate a fandom teetering on obsessive. If Apple had chosen to instead produce gray boxes and cookie-cutter programming, I imagine few of us would associate the word apple with anything other than fruit.
When organizations hone their unique superpowers, they have the opportunity to translate that wisdom into content customers truly desire. Consider: Informative tools that calculate compounding interest, healthy tips to manage stress and blood pressure — or even guides on using generative AI to streamline content production across disciplines.
Those experiences and narratives are the building blocks for a remarkable content marketing strategy.
Ready to delight customers with remarkable content?
Contact me to share your vision and map out a marketing strategy that drives business forward.
The key to creating content customers want
Smart, tailored content empowers organizations to nurture customer loyalty, build engagement, and scale business growth. What’s not to love? While it sounds simple, designing savvy content roadmaps that anticipate and deliver what customers need, at the right time and place, is as much art as science. When you do it right, customers keep coming back for more. Sounds amazing, right?!?
Let’s face it. A successful content marketing program is absolutely what most B2B and B2C marketers aim to achieve every day—especially during these AI Cloud ChatGPT-disrupted times. More than ever, a solid yet nimble and effective content framework that delivers value to customers and prospects remains a pathway to growth and prosperity.
Yet, building sustainable digital engagement and leading customers along the buyer’s journey from awareness to decision, eludes many leaders. And for good reason: Creating, running, measuring, and optimizing integrated content strategy is a complex, multi-dimensional (and sometimes wild) process!
It requires big-picture thinking and a clear roadmap—with wiggle room to pivot on a dime. And it really deserves an experienced guide and team to steer the process from ideation to execution and beyond.
Let’s do this, together
Don’t get mired in the fray. I can help you win at content marketing strategy and the business growth it enables.
Work with me to :
Clarify business objectives and marketing requirements for change management processes, product launches, brand awareness campaigns, website refreshes, social media and multi-channel engagement, and leader communications.
Create, measure, and optimize B2B and B2C go-to-market content marketing strategies aligned with KPIs.
Refresh brand identities and refine editorial guidelines and key messaging frameworks.
Design personas and buyer’s journey content roadmaps tailored to roles, use cases, channels, themes, products, and actions.
Craft meaningful storytelling that inspires and moves audiences from awareness to action.
Take advantage of my 20-year track record leading successful digital engagement and content marketing for healthcare, technology, retail, and finance organizations.
